The shoes come with two inserts that offer even more of a customized fit for your child. This also allows the shoes to be worn longer and cost you less money in the long run.
"KidOFit shoes were created by Ron Bar who has a PhD in Biomedical Engineering! He specializes in foot biomechanics and ergonomics design. The shoes are engineered with unique features designed to promote healthy foot development during the early stages of growth and offer unsurpassed comfort and protection."